Someone asked for this, years ago, and I finally got my hands on it again. From 1997, one of the last PIFs on behalf of the outgoing Health Education Authority. They were succeeded as NHS communications box by the Health Development Agency, and then the "National Institute for Health and Clinical Excellence", which clearly exists entirely for the sake of the acronym (hint: they drop the "H"), but either way the jumping man (seen here, briefly, in his second incarnation), and the feeling of vague reassurance he provided, is long dead. Ol' Jumpy and the HEA don't get the credit they deserve. That guy showed up at the end of PIFs about smoking, cancer, AIDS and, like this one, vaccination, simultaneously stern and reassuring. In the early nineties he became pointier and less streamlined and arguably less charming, but he was always there, at the end of the PIF or the bottom of the poster, underneath a gigantic nail and the word "TETANUS" in huge block letters. Immunization - some people thought this metaphor was overdoing it a tad but honestly, the history of PIF is a history of pandering to stupid people, and few people are stupider than the anti-immunization set. No, the MMR does not cause Autism, nor do any other vaccines. I mean, if they did, you'd think there'd be some evidence for it, or something. But there isn't. Funny that. YOU ARE PUTTING YOUR KIDS IN DANGER, YOU IDIOTS. And any others your non-vaccinated kid comes into contact with. Well done, child-hater ...
Tags: advert, PIF, commercial, public, service, film, information, PSA, announcement, vaccination, immunization, MMR, injection, syringe, IT, WILL, NOT, KILL, YOUR, CHILDREN, YOU, ARE, AN, IDIOT
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